FLC

Franklin Loan Center

Role: Marketing analyst and graphic designer
Problem: Loan officers needed timely mortgage materials with complete, legible disclosures.
Outcome: Reusable social and print layouts gave branches ready-to-use, compliance-aware content.

Mortgage lending

2022–2026

Campaign design Print and compliance Sales enablement

Loan officers at a mortgage lender with branches in several regions need to post something the day rates move. None of them are designers.

Every piece carries licensing numbers and disclosure copy, so the disclosure is a layout constraint from the start. If it has no space in the composition, someone shrinks it to six point.

I built templates around that: a fixed disclosure zone, a fixed type hierarchy, and a headline slot sized for the longest realistic line. A Fed rate change became a post in twenty minutes instead of a request ticket.

Print followed the same rules. Magazine and co-branded placements carry full compliance copy, with the fine print in its own quiet corner so the ad doesn’t read like a legal notice.

Four years across social, print, email and merch. I measured success by one question: could a loan officer use a piece without calling me?

Video Matters infographic for Franklin Loan Center and Ethica explaining the impact of video on real-estate listings.

Co-branded · agent-facing · social Video Matters Co-branded with Ethica for loan officers to send to agent partners. Two logos in one lockup, three numbers carrying the claim, and the licensing block in its own corner.

Instagram carousel · 6 slides Smart Homeownership Hacks Six frames on one grid. The number, headline slot and disclosure block sit in the same place on every frame, so loan officers can post the set unedited.

Instagram carousel · 5 slides Reminders for college graduates For first-time buyers years from a purchase. The long disclosure gets its own band at the base of every frame.

Market data carousel · 6 slides SoCal’s biggest price drops An overview map, then one frame per county. Pins and fills update monthly without touching the type.

Rate announcement · 2 slides Fed cuts 25 basis points Same-day template: the news frame, then what it means for a mortgage.

Borrower education · 2 slides Minimum credit scores by loan type Three numbers, a footnote and a source line, all part of the composition.

Infographic explaining how waiting for lower rates can mean higher prices, competition, and lost equity growth.

Loan program · 4:5 Why you shouldn’t wait One objection, three answers, alternating bars to keep the eye moving. Reused every time rates made the news.

Franklin Loan Center graphic announcing mortgage rates at a 10-month low

Rate news · 1:1 Rates hit a 10-month low Stock-photo layout with a fixed lower-left text block, so any image with open space on one side drops in.

Map showing the states where Franklin Loan Center is licensed

Company news · 1:1 Licenses span the nation The state list changed every few months. Map and frame stay put and only the fills move. The long REG-Z line sits under the card.

Franklin Loan Center client appreciation party save-the-date graphic

Event · 1:1 Client appreciation party The ticket device carries the date and time, so the headline doesn’t have to. The same file drove the email header and the printed invite.

Golf-themed Franklin Loan Center print ad promoting mortgage solutions for different financial needs.

Magazine · full page Different strokes for different folks Full compliance copy in its own column, so the ad reads as an ad.

Retro-inspired Franklin Loan Center print ad celebrating service since 1989.

Magazine · full page Since 1989 Retro treatment for an anniversary run, with the disclosure band built into the frame.

Franklin Loan Center print ad celebrating 35 years of helping clients obtain their dream homes.

Magazine · full page 35th anniversary Built on the monthly ads’ grid, so only the artwork and headline changed.

Blue Franklin Loan Center mailer celebrating 35 years of service since 1989.

Direct mail 35th anniversary mailer Folded mailer with the full licensing block on the reverse, leaving the front panel clean.

Blue T-shirt mockup with Ask me about Mortgages branding on a model in a record shop.

Apparel · 3:2 Branch team shirts Conversation-starter tee for branch staff and community events. The roofline mark works without the full lockup.

White T-shirt mockup featuring a 2023 Rally Year graphic on a model in a record shop.

Event · 3:2 Rally Year event tee Seasonal giveaway for the annual sales rally, drawn for a one-color screen print.

Mockup of a snack bag featuring Franklin Loan Center 35th anniversary branding.

Promo · packaging 35th anniversary snack bags Giveaway packaging for branch events, sized so the mark reads at arm’s length.

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