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Brand Systems ✳ Campaign Design Sales Enablement

Miguel Gomez

↳Marketing designer

Brand systems and campaign design, built for industries with real compliance stakes.

First Northern Bank social post promoting financing for buying, refinancing, or expanding a business. First Northern Bank Brand system · Social campaigns · Information design Video Matters infographic for Franklin Loan Center and Ethica explaining the impact of video on real-estate listings. Franklin Loan Center Integrated marketing · Campaign design · Social

Selected work

2020 — 2026

Client work

FLC Franklin Loan Center Social · Print · Merch 2022 — 2026 Map graphic announcing that Franklin Loan Center is licensed in 25 states.Breaking news carousel cover announcing a 25-basis-point Federal Reserve benchmark rate cut.Blue T-shirt mockup with Ask me about Mortgages branding on a model in a record shop.Franklin Loan Center carousel cover titled 4 Smart Homeownership Hacks. View project → PS PrideStaff Social direction · Recruiting 2021 — 2022 PrideStaff Financial square post asking "Interested in a new accounting job opportunity?", listing Accounting Support, Bookkeeping, Controllers and Finance roles.PrideStaff Financial blog header reading "What to do when candidates reject your salary offer", beside a photo of a raised hand.PrideStaff Financial blog header reading "How to unwind after tax season", with a green panel beside a photo of a woman outdoors with her eyes closed.Insurance Relief blog header reading "Building an internal referral program", over a navy photo of two colleagues talking at a desk. View project → SB Small business branding Identity · Signage · Social Freelance Blue, orange, black, and white Garcia’s Tire Shop logo.Wide storefront sign design for Garcia’s Tire Shop listing tire services and top brands.Business card for Marpelia Flowers & Gifts with a red rose illustration and Madera contact information.Garcia’s Tire Shop flyer advertising tire balancing, rotation, new tires, flat repair, and top brands. View project →

Concept work

Self-directed studies and interview take-homes. Not client work.

First Northern Bank social post promoting financing for buying, refinancing, or expanding a business. FNB First Northern Bank Branding samples Large-format Guild Mortgage infographic comparing a HELOC flexible credit line with a fixed-rate HELOAN. GLD Guild Mortgage Product marketing

Experience

Résumé
FLC Franklin Loan Center Marketing Analyst / Graphic Designer 2022–2026
PS PrideStaff Creative Designer 2021–2022
LH Lithia Hyundai & Nissan of Fresno Online Product Specialist 2020–2021
CSU California State University, Fresno B.S. Business Marketing 2022

About

5 years

Campaigns across web, social, email, and print, all built so sales teams actually use them.

3 industries

Lending, staffing, and automotive retail. Three regulated fields where the fine print isn’t bolted on after the fact, it’s part of the layout from the start.