PrideStaff

Staffing and recruiting

Creative Designer

2021 — 2022

Social direction Recruiting campaigns Multi-brand system

A national staffing firm running three brands at once. PrideStaff Financial for accounting and finance, Insurance Relief for carriers and brokers, Rx relief for pharmacy. Same parent, three audiences, three visual identities that had to stay distinct.

Most of the work was recruiting and employer-brand posts, so every piece is doing one of two jobs: get a candidate to apply, or make a client believe this firm understands their industry. Those need different tones from the same template set.

I built each brand its own palette and photo treatment on a shared layout. The purple wedge for Financial, the blue mesh for Insurance Relief, the teal for Rx. The grid, the type scale and the logo lockup stay put, so a recruiter could swap the headline and the photo without the piece drifting off brand.

The formats were fixed by the platforms rather than by me: 1200 by 630 for link previews and blog headers, square for the feed, a wide banner for LinkedIn. Each layout had to survive all three without a redraw.

A year of this across the three brands. The point was never a single standout post. It was that a recruiter with no design background could keep posting and it would still look like one firm.

LinkedIn campaign · wide Admin Professional Day contest A nomination drive with a hard deadline, so the date and the prize carry the composition and the illustration stays out of the way of the call to action.

PrideStaff job alerts graphic listing Accounting, Customer Service, IT and Management roles beside a phone showing a new job notification.

PrideStaff · job alerts Job alerts, parent brand One layout: headline left, role list beneath, phone mockup right. Purple, and the roles a general staffing audience searches for.

Rx relief job alerts graphic listing pharmacy roles beside a phone showing a new pharmacy jobs notification.

Rx relief · job alerts Job alerts, pharmacy brand The same layout redrawn for the pharmacy brand. Teal, a different photo treatment and a pharmacy-specific role list, with nothing else moved.

PrideStaff Financial square post asking "Interested in a new accounting job opportunity?", listing Accounting Support, Bookkeeping, Controllers and Finance roles.

PrideStaff Financial · 1:1 Accounting roles Square cut for the feed. Four role types stacked as a checklist, with a green connector doing the work a bulleted list would do badly at this size.

PrideStaff Financial blog header reading "What to do when candidates reject your salary offer", beside a photo of a raised hand.

PrideStaff Financial · blog header When candidates reject your offer Client-facing rather than candidate-facing. The purple wedge and the single gesture photo keep it from reading like a stock business banner.

PrideStaff Financial blog header reading "How to unwind after tax season", with a green panel beside a photo of a woman outdoors with her eyes closed.

PrideStaff Financial · blog header Unwinding after tax season Seasonal piece for an accounting audience. Green instead of purple to mark it as lighter editorial rather than a job post.

Insurance Relief blog header reading "Building an internal referral program", over a navy photo of two colleagues talking at a desk.

Insurance Relief · blog header Building an internal referral program The third brand: navy, a mesh overlay and a colder photo treatment, so an insurance client never sees the staffing brand’s purple.