← All work
GLD
Guild Mortgage
View the work- Role
- Self-directed product marketing sample
- Problem
- Make mortgage product details and company news easier to scan.
- Proposed
- Borrower-facing graphics, product collateral, and loan-officer support pieces.
Mortgage product marketing
Self-directed concept study
2026
Information design
Product education
Sales enablement
A sample set for a Product Marketing Content Designer role, showing how mortgage product information becomes borrower-facing graphics, product collateral and loan officer support.
It tests two problems: condensing corporate news for quick social reading, and making complex loan products clear without losing detail.
The Q2 piece compresses a longer announcement into two pages. The comparison and temporary buydown pieces apply the same information design to borrower education and sales enablement.
Concept sample based on public Guild Mortgage materials and announcements. Not official Guild Mortgage advertising.
Marketing samples
Concept work · five pieces
Social concept · 2 slides
Q2 performance announcement
A two-page format that groups the performance metrics first, then gives the executive quote and portrait room to carry the human story.
Borrower education · comparison
HELOC vs. HELOAN: clean version
A brand-safe borrower-facing graphic focused on clarity, simple comparison, and product education.
View full image
Borrower education · campaign
HELOC vs. HELOAN: modern alternate
A more elevated campaign-style direction showing how the same product message could be adapted visually.
View full image
Product collateral · borrower-facing
Temporary buydown options
A product one-sheet explaining temporary buydown structures, eligible loan types, and who the product may help.
View full image
Sales enablement · internal
Temporary buydown quick reference
An internal support slide designed to give loan officers clear talking points before borrower conversations.
View full image