Julia’s Crystal Journey website
- Role
- Independent web designer and developer
- Problem
- An unreliable old site left clients dependent on calls to arrange readings.
- Outcome
- The new site explains services and directs in-person and online bookings to Square and Beacons.
Julia already had an established practice, but her previous website was frequently unavailable and clients primarily relied on phone calls to schedule readings. Her services, background, testimonials, and booking options needed one dependable home.
I began by reviewing Julia’s existing online presence and service information, then translated that material into a new content structure and initial visual direction. I presented the concept to Julia, gathered her feedback, and refined the services, content, and presentation around how she works with clients.
Working independently, I owned the engagement from research and initial concept through client consultation, information architecture, visual direction, WordPress implementation, booking integrations, revisions, and responsive QA. The complete engagement took approximately one week.
The experience is organized around how clients want to meet. In-person readings are routed to Square, while online readings are directed to Beacons. The homepage introduces Julia, presents representative services with their format, duration, and price, and gives each visitor a clear next step.
Clients can now review the available services and enter the appropriate booking flow through the website instead of depending entirely on a phone call.
