GLD

Guild Mortgage

Mortgage product marketing

Self-directed concept study

2026

Information design Product education Sales enablement

A focused sample set created for a Product Marketing Content Designer role, showing how mortgage product information can become borrower-facing graphics, product collateral, and internal loan officer support.

The work tests two related problems: condensing corporate information for quick social reading, and making complex loan products feel clear without losing the details people need.

The Q2 exercise compresses a longer announcement into two pages. Product comparisons and temporary buydown pieces shift the same information-design approach between borrower education and sales enablement.

Concept sample inspired by publicly available Guild Mortgage product materials and public announcements. This personal layout exercise is not official Guild Mortgage advertising.

Marketing samples

Concept work · six pieces

Artwork appears first, followed by a short explanation of the communication problem each piece was built to solve.

Social concept · 2 slides Q2 performance announcement A two-page format that groups the performance metrics first, then gives the executive quote and portrait room to carry the human story.

View the original LinkedIn post

Large-format Guild Mortgage infographic comparing a HELOC flexible credit line with a fixed-rate HELOAN.

Borrower education · comparison HELOC vs. HELOAN: clean version A brand-safe borrower-facing graphic focused on clarity, simple comparison, and product education. View full image

Revised dark gradient Guild Mortgage infographic comparing HELOC and HELOAN options.

Borrower education · campaign HELOC vs. HELOAN: modern alternate A more elevated campaign-style direction showing how the same product message could be adapted visually. View full image

Guild Mortgage flyer comparing one-year, two-year, and three-year temporary buydown options.

Product collateral · borrower-facing Temporary buydown options A product one-sheet explaining temporary buydown structures, eligible loan types, and who the product may help. View full image

Revised landscape Guild Mortgage guide explaining how to discuss temporary buydowns with borrowers.

Sales enablement · internal Temporary buydown quick reference An internal support slide designed to give loan officers clear talking points before borrower conversations. View full image